What Is The Message Of This Poster – This is the first of three posts about the Uncle Sam poster for the War Information Security campaign.
Today’s post was written by Daniel Dancis, Archivist in the Word Processing Department at the National Archives in College Park.
What Is The Message Of This Poster
In 1943, Mexican-born artist Leon Helguera was commissioned by the US Office of War Information to create a painting depicting Uncle Sam gesturing for silence with a finger to his lips. This is “I hope for you!” as a result of a Poster circulated in August of that year (below):
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I trust you! Don’t talk about: Force Movement, Ship Navigation, War Equipment. (NAID 513825), first published in the summer of 1943 (click here to open a PDF with the August distribution plan).
The Office of War Information (OWI) was the US government’s wartime propaganda agency during World War II, and this poster was produced for the War Information Security campaign, better known as “Hush-Hush”, ” Controlling Distracted Talk”. “Talk” campaign. This program included the creation and distribution of many posters in the vein of “Loose Lips Might Symks Ships, [1]” as well as cartoons, motion pictures, and radio programs designed to educate Americans about the need for non-disclosure. he could help the enemy during the war. However, only Helguera’s portrait of Uncle Sam, reproduced on posters and other print media, would be recognized as the official symbol of this national effort.
In response to Helguera’s request, the OWI confirmed this in a letter to him on July 4, 1944, acknowledging his contribution and the importance of his work:
Born in Mexico in 1899, Leon Helguera came to the United States at the age of 17 and became a US citizen in 1930. Professionally, he worked as a commercial artist in New York and he was commissioned by the OWI to create posters that would appeal to Spanish speakers in the Southwest before designing the Uncle Sam poster (see
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) and a 2-cent postage stamp honoring the United Nations. Additionally, during this time, he served as president of Los Panamericanos, a social club in New York City dedicated to promoting friendship, cooperation, and unity between the United States and Americans. Latin.[2] In a subsequent conversation with the chairman of the security committee, Helguera expressed his desire to be a bridge between the two countries:
In letters dated July 18 and August 11, 1944, Helguera was enthusiastic about the possibility of developing positive relations between the United States and Latin America, a possibility that arose from the fact that he designed a poster of “Uncle Sam,” a citizen from Mexico. Official US government campaign badge. He describes ideas given to him by his friend and fellow OWI art director – ways to use it for maximum coverage. During the “billionth” reproduction of the symbol, offers include a photo opportunity with the Mexican ambassador after receiving the award, possibly signed by the President himself. Although this figure is great, Uncle Sam Helguera was reproduced by the government in the millions and many times by private companies who used him in their national advertisements and became ubiquitous in 1943-1944.[ 3] Below are some examples of the many bodies outside the poster.
Similar to the cover logo for “How Industry Can Collaborate With Government’s Initiative to Secure War Information” (NAID 148701076). Sent to 14,000 advertisers and advertising agencies in December 1943, [4] this brochure described the security program and how private industry would participate. Page three includes the images, and more examples of how to use it appear on page five.
How industry can partner with the Government’s Initiative for War Data Security (NAID 148701076) Open to view full version.
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As supplements intended to be delivered with Army and Navy ration checks (1,050,000 supplements were printed in November 1943 but were not submitted as planned with paychecks December due to delivery problem).
As a poster for Alcoa with Alcoa Al, their mascot; it also appears on the front page of the Alcoa factory newsletter in July 1944. This poster is signed by Don Buck.
On May 6, 1944, “I trust you!” Don’t talk about: troop movements, ships’ sails, battle equipment.” It appeared in 15 Hearst newspapers, circulation 7, 660, 668.
Finally, in August 1944, Uncle Sam Helguera appears in an advertisement for Acme Breweries, which contains the usual call to guard against careless conversation, but with the added message of unity and tolerance: “
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Do not say anything that will cause dissension and division among our friends in other countries or promote social, religious or racial intolerance at home. “
It is not known whether Helguera ever received the recognition she sought in her above letters. But from what we know about him – the feelings he expressed in his letters to the OWI about his posters for Hispanics in the Southwest, his seal from the United Nations, his association with Los Panamericanos, and the his story of how Mexico contributed to the war. . One can imagine that Leon Helguera was pleased to see the Uncle Sam picture alongside his call for unity and tolerance.
However, given the widespread use of images, it may come as a surprise that the poster faced a series of obstacles at its inception and continued problems after its distribution.
All documents, images, and related information in this article, unless otherwise noted, are from the series: Records of War Information Programs, 9/1/1942 – 31/7/1944 , (NAID 720160). Office of the Program Manager for war security intelligence initiatives. Records of the Office of War Information, Record Group 208; National Archives in College Park, College Park, MD.
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[1] The “Idle Lips Can Sink Ships” poster was distributed by the Seagram Distillers Corporation in 1942, before the government’s War Safety Information campaign was officially created.
[3] According to various memos, there is a discrepancy regarding the government numbers for the August poster release:
(no year), is 1,059,259. This last one is from the pack titled “Poster August – I hope for you 1944”. Based on this last example, it is possible that a second edition of over a million posters was printed in August 1944. I cannot find the exact total due to the conflicting figures, I will rely on the Letter .
, “A year ago, the War Security Intelligence Committee distributed more than a million copies of the Uncle Sam poster” (this document appears in this blog post).
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[4] Catriona Lanham to members of the Safety Committee, December 13, 1943. General Letters, Office of Emergency Management. Office of War Information. Department of Internal Affairs. News Bureau. Office of the Chief, Records Group 208, (NAID 4751541).
Adolf Hitler Alan Walker Alfie Paul American Red Cross Cody White cultural property David Langbart Department of State Franklin D. Roosevelt Greg Bradsher Jason Clingerman John LeGloahec looting art M. Marie Maxwell MFA and National Archives at Denver National Park Service National Register of Historic Places Road NRHP War Tour OSS Office Information RG 15 RG 21 RG 24 RG 59 RG 60 RG 64 RG 75 RG 79 RG 84 RG 165 RG 208 RG 226 RG 239 RG 260 RG 306 RG 319 RG . Second World War London: Published by the National Savings, Copyright and Printed Committee for Her Majesty’s Stationery Office by Chromoworks, Ltd., 1944. This is a wonderful Second World War propaganda poster from 1944 supporting the book Say Hello . Soldier” fundraising campaign. Printed in red, black and blue, the poster measures 19.25 x 14.75 inches (48.9 x 37.5 cm). At the top right is a black and white image prominent face of British Prime Minister Winston S. Churchill, his iconic wartime face. To his left, prominently “FROM THE | Prime Minister” Churchill’s writing pad 10 Downing St Whitehall reads : “I wish all the best for the Welcome to the Soldier campaign. It gives the whole country an opportunity to show the pride and love we all feel for the men of the British Army. They are going to be involved in almost every theater in the world in what we hope will be decisive stages in this great rivalry this year. Britain came together to support the ideals our men fought for. The letter ends with a facsimile signature of Churchill, “Winston S. Churchill.” Underneath Churchill’s letter, next to a picture of soldiers walking alongside tanks, “SALUTE | THE SOLDIER” flag.
Issued by poster, all print in lower margin
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