How Many Hours Is 144 Minutes – Social networking has grown from a small niche product to a global phenomenon. Social media platforms such as Facebook, Twitter and Instagram play an increasingly important role in the modern human experience. For better or worse, social media is here to stay. But how does it affect our lives? How much time is spent on social media on average?
Globally, the average internet user spends 144 minutes on social media per day. That’s 2 hours and 24 minutes of social media time per day.
How Many Hours Is 144 Minutes
Let’s take a look at the data and see how much time we spend on social media and what impact this time can have on society as a whole.
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The global average daily time spent on social media is 144 minutes, or 2 hours and 24 minutes. This number varies by country, age group, etc. The table below shows the average daily usage by continent.
In the United States, the average social media user used social media platforms for 1 hour and 57 minutes per day in 2018. Europeans use social media more, with the continental average hovering around 1 hour and 15 minutes per day.
The largest social media consumer country is the Philippines. In this tropical island nation, the average social media user spends more than 4 hours a day on social networking sites.
To get some perspective on the prevalence of social media, it is necessary to compare the time we spend on social media with other activities.
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For example, on a typical day, an American spends about 1.18 hours eating and drinking, 1.78 hours doing household chores, including cooking and cleaning, and about 2.81 hours watching television.
The average person (among US adults) spends an average of 1 hour and 57 minutes on social media per day. This means we spend more time on social media than cooking, cleaning, eating or working in the yard!
The average amount of time spent on social media is increasing every year. Soon, the average may even exceed television viewing, which reached 2.81 hours per day in 2019. Eventually, it may even exceed the average working hours, which in 2019 was only 3.61 hours per day.
Generally, social media time is behind sleeping, working and watching TV. This begs the question: Is all that time spent on social media worth it? Is social media helping or hurting our society?
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It seems that millennials and the younger generation are the main drivers behind the growth of social media platforms. However, the fact is that people of all ages are using social media these days. In the United States, more than 71 percent of adults use at least one social media platform.
As you can imagine, different age groups have different behaviors when it comes to social media. It’s no surprise that young people use social media more frequently and for more hours per day than adults.
Here’s a breakdown of the different age groups in the United States and what percentage of each group uses at least one social media platform. This data was collected by the Pew Research Center, a respected independent organization.
Information about social media users under the age of 18 is scarce, which is due to the protection of the privacy of minors. Our anecdotal evidence suggests that most young people use social media, and even many children under the age of 12 have social media profiles.
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Of course, age is not the only factor. Gender is also important, and the data shows an interesting trend: social media is more popular among the female population. In the United States, 78% of adult women use social media, compared to only 65% of men.
Facebook is the largest social network in the world with more than 2.6 billion active users. When you consider that the total world population is around 7.8 billion (including babies, toddlers and millions of people without technology), that number is truly amazing.
YouTube is in second place with just over 2 billion users – but many users don’t think of YouTube as a social network.
WhatsApp, Facebook Messenger, WeChat and Instagram are other popular social media platforms. Each service has over a million active users.
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Identifying the great social media services is a bit difficult, as the definition of “social media” varies. For example, some people consider YouTube a social network, while others do not. Likewise, messaging apps like Facebook Messenger, WeChat, and WhatsApp may or may not be considered true social media services.
The way of measuring popularity also varies. Monthly active users is a common metric, but measuring the time people spend on these sites is often a better metric.
Most social networks are somewhat secretive about their information, so we don’t have accurate statistics to tell about the time spent on Facebook, Instagram, Snapchat, or other social media platforms.
However, we have information from some independent studies. An independent investigation by a company called SmallWeb found the following information:
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This data was collected from the average time spent on social media applications using Android mobile devices (mostly smartphones). It is not a complete set of data, but it gives us an overview of social media usage across all sectors. Keep in mind that Facebook users may spend more than 58.5 minutes on the Internet, because this data did not take into account cross-platform use. Many people use Facebook on their mobile phones and home computers.
The time spent on professional platforms such as LinkedIn (eg for job hunting) and the now defunct Google+ is very small compared to general social networks. New platforms like TikTok don’t have a lot of data yet, but their daily averages are staggering.
Social media companies are also doing everything they can to increase user engagement. These companies generally make money from advertising revenue, so the more time people spend on the site, the more profit they make. Social media companies are constantly introducing new features, such as unlimited videos, that make the platform more interesting.
The average amount of time spent on social media per day has grown rapidly over the past decade.
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