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Now, on the Food Design website, you can buy a bouquet of fruits that shows the type of flowers cut from pineapples with a cantaloupe fruit center, with honey green moon leaves and pink strawberry roses, branches. bright red grapes.

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You can buy many such kits in different configurations depending on your budget and needs. Sometimes pineapples are star-shaped instead of daisy-shaped. Sometimes there are orange spots. Some arrangements include chocolate-dipped fruit. “Bouquet of Peace and Doves” is based on a small group of pineapple birds covered in white chocolate.

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They range in price from $24.99 for the small blooming berries to $1,999 for the stunning Chocolate Spectacular, which is less “organized” than the bush.

In the two decades since the company was founded, it has become an icon and a personality. It’s the best gift for a gift, a special item that’s just for someone. No one can say no

Food processing; It’s just that wanting (or not wanting) food—a gift at the intersection of relief and food—has nothing to do with receiving it.

Of course, there is no law against buying a chocolate-covered bouquet, but there is a tradition. Banquet events such as the MacArthur Fellowship; you can’t choose.

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Check out this Instagram post by Amanda LoCicero (@amandalocicero) shared on Nov 16, 2018 at 8:42am PST

Tariq Farid opened his first grocery store in 1999 in East Haven, Connecticut. Since he worked in the field of flower growing, he found out that there are people who know flowers well and make bouquets from flowers, and he started selling them on the side of the market. He didn’t come up with the idea, he told me. Just imagine a bouquet of fruits right now, and it could be one of them.

“I always do things according to the client’s ideas,” he says, which is good because the clients who love his arrangements are the consumers; By the beginning of 2018, their annual income reached 500 million dollars.

Banks that were trying to get a loan did not get it. In Connecticut magazine, he described the first meetings: “I felt like I was on speed or some kind of drug. I go, “That’s going to be great,” and they go, “That’s fruit in the basket.”

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Fruits. It is placed in a basket (or pot). But people don’t understand. He shows them the brochure in his pocket – he always carried a brochure in his pocket when the company started – and explains it, and they tell him how good it is, and then tell him they think he’s got work to do. make it a party dress.

This confusion did not last long. According to Farid, “every customer who comes in loves it and wants to know how they can give more.” The first holiday, which opened on Easter in 1999, they “received about 28 orders. It was amazing, we responded.” would be easy.

People think catering is expensive, says Farid, but that’s not true. “Our most popular plan is $25. We wanted to make this an everyday choice, and we did. “

Thanks to an army of specialized fruit-slicing machines — the company holds an impressive number of patents for melon-cutting devices — you can swing by the grocery store and be organized “in 7 or 8 minutes.” It might be the gift you give when you can’t think of another gift, but because you forgot what you wanted.

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If you’re offered a Meal Plan, Fareed really wants to say “wow.” “Wow” as you can imagine. To taste the “poison”. The company is in the “wow” business: According to Farid, two years ago the message was “WOW you.” (It’s changed to the idea of ​​community rather than “filling the world with goodness,” but “poison” is still the most important thing.)

“We’re a gift-giving company. That’s why you send gifts. You give gifts to make someone happy, to make their day.”

“By the way, we’re a gift-giving company. That’s why you send gifts. You give gifts to make someone’s day,” Farid explains. Not just a gift, but a symbol of a gift. “I’m a gift!” announces the food order. Its main function is existence.

The cool gift of the party system also makes it interesting. Onon has the headline: “Continuing conditions for the organization of consumption against the central dogma of capitalism.” “According to experts,” the article says, the company “defied all forms of the modern economy and continued to expand over the past decade despite the lack of consumer interest.”

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But for economist Joel Waldfogel, author of Scroogenomics, gift-giving rarely makes sense, justifying the ineffectiveness of holiday gift-giving. A good gift is something you wouldn’t buy yourself, I suggest it’s common sense, but it’s just my opinion.

From an economic point of view, however, it is different. “The good thing is to give people something or money that they can buy themselves,” Waldfogel says. – But this is not such a gift.

And in most cases where a gift is required, “cash is not accepted” except in special circumstances: Your grandma can give you money, but you don’t write your boss a birthday check. But meal planning is perfect when money is good and when it’s not.

Therefore, it is Christmas and because they appreciate your business, it makes sense to have company gifts given by a company in some events. In November and December, the company’s peak offering season, it accounts for 11 percent of business.

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“It’s good to send something to the office that everyone can enjoy,” says Farid, and that’s why an old-fashioned fruit basket is a great office gift: “If you send chocolates or candy, maybe some people will say, ‘I can’t eat sugar.’ If you send fruit, everyone will dig it. What he doesn’t say is that Food Design is not something anyone is happy about, it’s ecru in the form of a gift.

And the main customers were not companies, but “mothers”, says Farid. “And it’s for women between the ages of 25 and 40 — a twisted woman, because most of the time, with the exception of Valentine’s Day and maybe Mother’s Day, the decision is made by the woman of the house.” But even then, sometimes a 25-40-year-old woman tells her husband, “hey, don’t forget mom, it’s her birthday, let’s get her something.”

But if it’s suitable as a gift between law firms, how about a gift between lovers?

Mother’s Day is the biggest holiday – there are late gifts, first – but one day of the holiday is Valentine’s Day, because “it’s about love”. It’s like any other gift given for the holidays — like a bouquet of real flowers, for example — but, Farid says, has a higher value because the cut is beautiful but nutritious. In the great conflict between “things” and “experiences,” the bouquet is both: you look at it and you eat it.

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But how can a gift between lovers be similar to a law firm gift? As Munchis, a former food processor, recalled, they were harsh on men who tried to hit on women they didn’t know.

They write notes like this: “I saw you at the club the other day, you told me where you work… for a woman with vague physical characteristics, no last name. Otherwise, the men weren’t bad. “Everybody,” he concluded, “has this wonderful fruit. They were very happy.

However, it is easy to get off the diet. Unlike competitor Harry and David’s golden pear fruit or the $125 full melon sold at Tokyo’s most popular luxury fruit market, Food Design has always loved working people.

“When we started, we were mostly in blue-collar towns,” says Farid. – Our store worked best in those cities. According to him, it is a good choice of low-cost options that “blue people” believe.

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